Las Vegas is known for its legendary slogan, “What Happens in Vegas, Stays in Vegas.” However, that previous slogan has received a makeover. In December, the Las Vegas Convention and Visitors Authority announced the revamp of the world-famous slogan into something more fitting for the “New” Vegas. The marketing campaign developed by long time partners of LVCA, is the marketing agency behind the campaign creation. The new slogan was broadcasted last week, and visitors are welcome to the city with, “What Happens Here, Only Happens Here.”
Governor of Nevada, Steve Sisolak, declared January 30, to be remembered as “Only Vegas Day.” In an interview with Steve Wolford from Channel 3 News Las Vegas, Governor Sisolak expressed his enthusiasm for the new slogan, “On a scale of one to ten it is an 11. It’s absolutely fabulous. They couldn’t have done a better job, and I think it epitomizes what we stand for and what we do.”
Initially, the date was set for January 26 but was postponed due to the tragic loss of Kobe Bryant, his daughter Gianna and seven others in the helicopter accident in Calabasas.
Las Vegas locals, as well as tourists, will be about to have photo opportunities featuring the new slogan across the city. One photo taken by Las Vegas photographer Michael Bittle features a slogan selfie opportunity in front of the iconic Bellagio Fountains. Social media users are encouraged to take selfies and use the #OnlyVegas when posting their adventures in Las Vegas to social media accounts. Ever since Instagram changed its algorithm from displaying photos chronologically, to now displaying posts from those that you interact with most, many businesses and influencers have complained about it being significantly harder to gain likes and followers. These two groups of users have a lot at stake whenever Instagram’s algorithm changes, as they both use the platform to generate revenue. On that note, Instagram is the preferred social platform of most influencers, many of whom receive money in exchange for sponsored posts put together for their audiences. Some influencers earn as much as $18,000 per post, which is why aspiring influencers see Instagram as a lucrative way to earn money. The path to success seems simple enough: grow a large following to make yourself visible to brands with the budget for influencer marketing, then strike up a business deal. But having a large following is not a goal unique to influencers. Businesses also see the value in how large numbers come across to their fans. Large numbers act as social proof that encourages others to jump on a brand’s fan bandwagon. Of course, since each Instagram change makes the process of reaching people and growing followers just a tad harder to do, some brands resort to dirty tactics to fast-track the process—like get real likes on instagram .
The Super Bowl not only marked history for the Kansas City Chiefs but for Sin City as well. The year 2020 was the first time in history that Las Vegas would be able to broadcast a commercial during the airing of the Super Bowl. Check out the ad featuring iconic celebrities currently performing in Las Vegas, including Shana Twain, Aerosmith, and Christina Aguilera.