Kanye West

In the span of a few years, from 2001 to 2004, Kanye West went from hip-hop beatmaker to worldwide hitmaker, as his stellar production work for Jay-Z earned him a major-label recording contract as a solo artist. Soon his beats were accompanied by his own witty raps on a number of critically and commercially successful releases. West's flamboyant personality also made a mark. He showcased a dapper fashion sense that set him apart from most of his rap peers, and his confidence often came across as boastful or even egotistic, albeit amusingly. This flamboyance, of course, made for good press during his sudden rise to celebrity status. He was a media darling, appearing and performing at practically every major awards show (and winning at them, too), delivering theatrical videos to MTV that were events in themselves.